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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Test with ease and confidence

The Experiments tool can help you create, manage, and optimize your experiments in one place.
Go to Experiments
UI shows experiment summary results.
Improve
Analyze
Optimize

Improve

Maximize performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.
Custom experiment
Experiment name
My Experiment 1
Base campaign
Trial campaign

Analyze

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.
Campaign
2,223
$4,536
5
Experiment
+377
+$45
+3

Optimize

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.
On
Off
Enable sync

Grow your business with Google Ads

  • Freelancer working on a project

    Fiverr uses experiments to save time

    3 hours saved a week per marketer
  • Employees in an office

    UnionBank uses experiments to gains incremental traffic

    +266% click-through rate
  • Person working on a website

    Canva increases conversions with experiments

    +60% in conversions

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Experiments

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
Get started
Set up your experiment
Choose the original ad campaign you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

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Learn more about Experiments

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Learn more about the Experiments Page

Get the most out of your experiments

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A trends graph from the Google Ads dashboard compares your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Start now
  • Google Ads dashboard UI shows recommendations and optimization score increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Start now
  • A graph from the Google Ads Mobile App dashboard shows ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance.
    Start now