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Partnership that drives success

By joining the Google Partners programme, you get access to the training, support and resources to set your clients up to succeed and help your company grow and stand out in the industry.
Sign up with your company’s Google Ads manager account.
Four colleagues gather around a conference table in a lush office setting surrounded with greenery.

Access benefits designed just for you

  • One woman is on the phone while taking notes and another is on her laptop working.

    Education and Insights

    Enhance your product knowledge and stay on top of industry trends.
  • Two people working and collaborating closely in front of a large monitor.

    Access and Support

    Get technical support and product resources to bolster client success.
  • A woman leaning over her desk looking over her accolades and rewards on her tablet.

    Recognition and Rewards

    Showcase your expertise and get rewarded for your achievements.

Education and Insights

Education and Insights

Member
Partner
Premier Partner

Product education & certifications

Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training.

Customised account recommendations

Get tailored recommendations to help improve your clients’ Google Ads campaigns.

Annual industry report

Discover insights, analysis and industry trends from Google to help inform business decisions and campaign strategy for clients.

Recognition and Rewards

Recognition and Rewards

Member
Partner
Premier Partner

Competitions and rewards

Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise – and drive success for your company and clients.

Promotional offers

Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits.

Partner badge

The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry.

Directory

Get discovered by advertisers searching for companies like yours through the Google Partners directory.

Access and Support

Access and Support

Member
Partner
Premier Partner

Google Ads support

Discover how to get the most out of Google Ads and find the support you need with the Google Ads Help Centre.

Executive experiences (Invitation only)

Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching and thought leadership content.

Dedicated account support (Invitation only)

Dedicated strategic and sales support for most Premier partners, based on market and business size.

Discover three tiers of partnership

The Google Partners programme offers three tiers of participation – Member, Partner and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.
  • Member

    Get access to a range of standard benefits that enable you to grow, further develop your Google Ads skills and help your clients to succeed.

    How to become a member
    Sign up for the Google Partners program with your company’s Google Ads manager account.
  • Partner

    Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.

    How to become a Partner
    Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications).
  • Premier Partner

    Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year*, making it the most exclusive tier of the programme.

    How to become a Premier Partner
    Sign up for the programme and meet our Partner requirements (performance, spend and certifications), and be among the top 3% of Partners (available starting in February 2022).

*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country and is completed on an annual basis. Premier Partner status may not be available in all countries.

The value of the badge

With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.
Two Google Badges showing the difference between the Google Partners and Google Premier Partners badges.

Join the Google Partners programme today

Grow your Google Ads skills, help your company stand out and drive results for your clients.
Sign up with your company’s Google Ads manager account.