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Uncover customer insights and new opportunities

Get a deeper understanding of user behavior across devices and platforms. Google Analytics gives you tools free of charge to understand the customer journey and improve your marketing ROI.
Built with Google’s AI
Have AI predict user behavior and deliver actionable insights
Valuable campaign insights
Discover your best-performing ads and see results in real-time when connected to Google Ads
Privacy-safe measurement
Measure activity with an event-based model that doesn’t exclusively rely on cookies
See customer journeys across sites and apps
Gather key data, or easily import your own, for business analytics
Fast, robust reporting
Analyze data quickly and share high-impact reports easily with your team

See how Google Analytics drives real results

A man smiles broadly while wearing a long-sleeved Gymshark-branded shirt; before him, a graphic reads, "Nine percent reduction in user drop-offs."

Gymshark achieves new personal best with Google Analytics

UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers.

A man smiles broadly while wearing a long-sleeved Gymshark-branded shirt; before him, a graphic reads, "Nine percent reduction in user drop-offs."
A 412 Food Rescue employee wearing a green cap and a disposable face mask holds a paper grocery bag containing lettuce, bananas, and other foodstuff; before him, a graphic reads, “50% cut down of reporting time”

412 Food Rescue cuts reporting time by 50% with Google Analytics

US-based 412 Food Rescue, a non-profit organization that works with food retailers to prevent surplus food from going to waste, harnessed Google Analytics across platforms to understand their users’ journey, optimize marketing, and acquire more volunteers.

A 412 Food Rescue employee wearing a green cap and a disposable face mask holds a paper grocery bag containing lettuce, bananas, and other foodstuff; before him, a graphic reads, “50% cut down of reporting time”

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Discover what you can do with Google Analytics

View the full customer journey and analyze insights all in one place. Google Analytics can help you improve ad performance with customer privacy top of mind.
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