Shopify x X Shopping
Sync your inventory, drive your sales.
Sync your Shopify product catalog with X Shopping
Now there’s an easy way to sync your inventory with X Shopping. With the X sales channel on Shopify, you can seamlessly connect your Shopify catalog with X Shopping to reach new customers and drive sales in the moment of discovery — all for free.
Currently available to all eligible Shopify merchants in the US.
Easy setup
Quickly connect your product catalog to X Shopping from within Shopify.
Featured products
Highlight your favorite products directly on your X profile – with a X Shop or Shop Spotlight.
Auto syncing
Your products will automatically update on X as your catalog refreshes.
Don’t have a Shopify store yet?
Get started
Follow the instructions below in order to set up your X sales channel on Shopify!
Don’t worry — our X Shopping tools are free, and X doesn’t take a cut of your product sales.
Before diving in, be sure you’re eligible for X Shopping and you’ve already converted to a Professional Account on X (it’s free and easy!).
Log into your Shopify store admin account. Under “Sales Channel” on the left navigation rail, click “X,” then “Get started” to install the app.
Sign in to your newly installed Shopify app with the X account you use to do business, not your personal account. Enter your X account credentials and click “Authorize app.”
This step will automatically create your Shopping Manager account on X and connect it to your business’ X account so it’s ready to use later in the process. Shopping Manager is a central hub where you can control how your business’ shopping presence shows up on X.
Be sure to read and agree to our X Shopping Policies during this step too.
If you already have a X Shopping Manager account, it will automatically appear and connect in this step.
You’re all done! Make sure the above steps are marked with a green check, and click “Finish setup” in the Shopify app to be brought to your “Overview” page to view which products have synced successfully. We will immediately trigger a full sync of all your Shopify products, and will regularly re-sync to update any catalog changes.
You can view your sync history and information in the “Product Sources” tab in Shopping Manager too. You can also trigger a manual sync from here if there are any recent updates that aren’t captured.
If some products didn’t sync, click on the number of products next to “Unsynced” to identify and fix any errors to resync to X Shopping Manager. You can view our product specs guide here for reference.
From the “Overview” page, click on “Let’s go” to exit Shopify and be taken to Shopping Manager on X to create your Product Sets and enable a X Shop and/or Shop Spotlight. You can switch between them to find the best fit and make changes in real-time, anytime.
You’ll get a preview of the next steps in the flow here. Click “Next” through all of the screens.
During the onboarding process, X will automatically generate two example Product Sets with your top 5 and top 50 bestselling Shopify products for you to easily plug into your Spotlight and Shop storefront options. You do not need to use these; and you can edit them or create your own set in Shopping Manager to group your products into organized collections.
For next steps on how to enable your X storefront, see our detailed instructions.
You can log in to X Shopping Manager anytime to check the status of how your products are showing up on the platform.