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"Assessing the Implementation of AI Integrated CRM System for B2C ..."
Sheshadri Chatterjee et al. (2024)
- Sheshadri Chatterjee, Patrick Mikalef, Sangeeta Khorana, Hatice Kizgin:
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory. Inf. Syst. Frontiers 26(3): 967-985 (2024)
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