Pernod Ricard

Absolut Vodka’s (The Absolut Group) distillery, one of the most energy-efficient in the world, is now powered solely by renewable energy sources!   In 2020, the distillery, based in Nöbbelöv close to Åhus in southern Sweden, committed to being fossil-free before the end of 2025 and now they have reached this milestone ahead of schedule 👏   Compared to the average distillery, Absolut emits seven times less CO2 per litre of alcohol (Average data from 2022 Beverage Industry Environmental Roundtable (BIER) benchmarking study) and makes its raw spirit from scratch using wheat produced by around 300 local farms and water from one of northern Europe’s biggest natural aquifers, rather than buying from external sources.   Congratulations to the Absolut teams for reaching this milestone, a great example of the dedication throughout our Group to be leaders in sustainability.

Pernod Ricard has signed an agreement to sell the liqueur Minttu and its whole portfolio of Nordic local brands produced in Turku with their related assets to Oy Hartwall AB, a leading Finnish multi-beverage company and affiliate of Danish group Royal Unibrew.   This transaction will enable Pernod Ricard to focus our resources behind a portfolio of premium international spirits and champagne brands that drive the growth of its business, in line with our premiumisation strategy.   The sale is the result of the Group’s continuous assessment of strategic opportunities and active portfolio management. Read the full press release here: https://lnkd.in/e38ajd7B

Using a large stone wheel for squeezing agave is called the “tahona process” and is one of the oldest, most traditional ways to make tequila.  The tahona is the name of a huge wheel made from volcanic stone. The wheel is attached to a long pole which slowly pulls the wheel to squeeze the juice from the agave fibers. The “Piedra Tahona” used at Altos is an instrumental part of the tequila making process. Did you know Altos (The Absolut Group) is only one of ten brands that still use the tahona process today. 

John Matthew Palapal is the Rising Stars 2024 winner! Facilitated by Pernod Ricard, Rising Stars is a training program for Marriott International EMEA bartenders, culminating with a cocktail competition. From over 200 entries, nine finalists participated in a week of workshops focusing on sustainability, innovation, spirits masterclasses, entrepreneurship and mixology. This year, the challenge was to reimagine a drink from the past, with a unique and sustainable twist. ‘Salty Ruibarbo’, a twist on the classic Salty Dog cocktail, was the winning drink created by John Matthew Palapal, Bartender at St. Regis Hotels & Resorts, Saadiyat Island. Originally, the cocktail consists of vodka or gin, grapefruit juice, and salt. In John’s version, it's all about blending flavours without altering the essence of the original cocktail. Congratulations to John and all of our finalists! #RisingStars #Bartending

Every year since 1999, the Fondation Pernod Ricard awards an artist under 40 from the emerging French scene. The prize consists of the purchase of a work by the winning artist and donated to the Centre Pompidou, they also receive support for a personal project abroad.     "All the Messages are Emotional" is the 25th Fondation Pernod Ricard Prize. Curated by Arlène Berceliot Courtin they have invited seven artists to exhibit: Clémentine Adou, Madison Bycroft, HaYoung, Charlotte Houette, Lenio Kaklea, Paul Maheke and Mona Varichon.   The exhibition is free and open to everyone until October 31, 2024. 📸 Aurélien Mole.

Havana Club launches the Ic�nica Collection, marking a bold leap into a new era of prestige rum. This collection is a celebration of Cuban heritage, brought to life through the exceptional craftsmanship of the Maestros del Ron Cubano. It perfectly embodies our commitment to elevating the world of rum and expanding our prestige offerings. The collection will be available globally in the coming months. 📸 Marine Billet, Manu Fauque, Rosie Harriet Ellis

Cheers to another successful edition of Rising Stars! Facilitated by Pernod Ricard, Rising Stars is a training program for Marriott International EMEA bartenders, culminating with a cocktail competition. From over 200 entries, nine finalists participated in a week of workshops focusing on sustainability, innovation, spirits masterclasses, entrepreneurship and mixology, alongside key beverage partners Lavazza and The London Essence Company. Congratulations to John Matthew Palapal from St. Regis Hotels & Resorts, Saadiyat Island in Abu Dhabi. Featuring Beefeater 24, his winning cocktail the ‘Salty Ruibarbo’, is a twist on the classic Salty Dog that uses sustainable techniques to highlight different parts of grapefruit. PAUL WALKER, International Key Account Manager and Anaïs Cherpin, Global Customer Development Manager, congratulated all the finalists for their passion and participation throughout the week, "For over eight years, our collaboration with Marriott has fostered a sense of conviviality, allowing us to engage more meaningfully with associates on property, regardless of their experience or expertise. The Rising Stars program beautifully embodies our shared commitment to supporting team members throughout their hospitality careers, celebrating success, and creating conviviality as we help them grow and thrive alongside their peers." Garry Berryman Niall Gately Christian FIATTE Satya Anand Arielle Quick Marcel Haddad Nicolas Marzioni Andreas Markus Krampl

Martell (Martell Mumm Perrier-Jouët) kicks off the second chapter of its 2021 award-winning ‘Be the Standout Swift’ campaign with singer, songwriter, and Grammy-nominated superstar, Davido. With almost 30 million followers on Instagram he is one of the most followed African artists in the world. Celebrating the rise of Afrobeats, this new chapter of the campaign looks to honour those who have stayed audacious and resilient to redefine conventions for the benefit of many.

What’s more chic than Emily in Paris? Emily in Paris limited-edition Lillet Blanc and Lillet Rosé bottles, launched in 11 markets.    It’s the match made in Paris, the perfect way to showcase the iconic French apéritif with global consumers. Did you spot the Spritz Rosé in season 4 of Emily in Paris? Let us know which episode below! 

Pernod Ricard was proud to be a partner of #ClimateWeekNYC Climate Group. This major global event in the fight against #climatechange was an opportunity for the Group to reaffirm our climate commitments as part of our roadmap, “Good Times from a Good Place”, centred around four pillars – nurturing terroir, valuing people, circular making and responsible hosting.   And speaking of time, ‘It’s Time’ was the theme of this year’s event, Maria Pia De Caro, EVP Integrated Operations and S&R shared her thoughts on how this resonates within our Group and how barriers are also opportunities.