Digital Media Buyer (MEL/SYD)

Who are Heidi?

Heidi is on a mission to half the time it takes to deliver world class care. We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world.

Today, we have a suite of tools that modernise the way patients receive and clinicians provide care. Heidi Scribe transcribes consultations to generate clinical notes, documents and next-step actions. These tools are being stitched into a platform that will define a new mode of providing healthcare.

We’ve raised our $10M Series A led by Australia's largest VC firm, Blackbird Ventures and in the midst of our next raise.

We’re hiring a Digital Media Buyer who’s ready to make waves in the AI healthtech space. You’ll be managing digital ad spend like it’s your own money—testing, tweaking, and optimizing campaigns to drive rapid growth globally.

Working closely with our VP, GTM and the founders, you’ll be our 1st media buyer in the team and will have a great opportunity to build something 0 to 1.

What you’ll do:

• Manage and optimize paid campaigns across Google, Meta, LinkedIn, and other channels.
• Manage acquisition media budget, and KPIs, including ongoing analysis and reporting.
• Define goals and track success through measurable metrics.
• Develop segmentation constructs and related analysis and implement personalisation strategies.
• Work with the design team to develop and execute landing pages for acquisition efforts to maximise conversion.
• Scale campaigns as the company grows and unlock new audience segments.
• Stay up-to-date on the latest ad trends and platform updates.

What we will look for:

• Proven track record of 3-4 years as a media buyer.
• A record of helping high-growth start-ups scale, and hungry to lead successful campaigns again.
• Familiarity with the healthtech industry will be a big bonus.
• Laser focus with analytics, keeping dashboards up to date for key stakeholders to review.
• Ability to manage significant budgets, from $2M to $5M+ annually.
• Strong project management skills and the ability to manage deadlines.
• Understanding of how to identify a customer’s journey;
• Which customers generate the most revenue.
• Which customers are most likely to convert to hospital deals etc.
• A collaborative team-player with strong critical thinking aptitude, growth mentality, self-motivation, and discipline.

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and driving growth, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We are relentless owners, we take full accountability for our work, embracing victories and setbacks.
• We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.
• We are humble winners, pursuing success with a stoic determination while remaining warm and humble with each other in victory.
• We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀?

• Flexible work with a 50% hybrid environment
• Additional paid day off for your birthday and wellness days
• Full gym access in our Melbourne location and Sydney TBC..
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
• If you have an impact quickly, the opportunity to fast track your startup career!