Product Marketing Manager

Who we are:

Welcome to BookedBy, an industry-leading business management solution and scheduling software for salons, spas, and barbershops everywhere.

BookedBy — with headquarters in Austin, TX — features more than 100 employees across three continents and powers thousands of locations worldwide with top brands such as Sport Clips Haircuts, Diesel Barbershop, Perfect Look, Sharkey’s Cuts for Kids, Hairzoo, and more.

Founded in 2011, BookedBy’s scheduling platform has more than 60 million bookings annually and enters an exciting growth phase into other service-based businesses.

Job Description:

We are seeking a Product Marketing Manager who will be the driving force behind our product’s market presence. You will craft compelling narratives that resonate with our target audience, develop strategies to communicate product value, and collaborate cross-functionally to ensure our products meet market needs. If you thrive in a fast-paced environment and have a knack for turning insights into impactful marketing strategies, we want to hear from you!

Key Responsibilities:

• Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
• Develop clear and compelling product positioning and messaging that differentiates our products in the marketplace.
• Lead the development and execution of go-to-market strategies for product launches, ensuring alignment with sales and marketing teams.
• Work closely with product management, sales, and customer support to gather insights and feedback that inform product development and marketing strategies.
• Create engaging marketing materials, including product briefs, sales collateral, and digital content that highlights product benefits and features.
• Monitor and analyze product performance metrics, adjusting strategies as needed to maximize impact and ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of experience in product marketing or related roles, preferably in Saas.
• Strong understanding of product marketing principles and best practices.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Analytical mindset with experience in using data to drive decision-making.

What we offer:

We offer roles in an energetic, dynamic, and global environment with great opportunities to grow and take on new challenges. Our growth is continuous – which gives endless potential to evolve with the company.

• Medical Insurance
• Paid Time Off
• Flex Work Schedule: In-person Monday - Thursday, Flex day Friday