"Segmentation of retail customers based on cluster analysis in building ..."

Gaurav Gupta, Himanshu Aggarwal, Rinkle Rani (2016)

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DOI: 10.1504/IJBIS.2016.10000260

access: closed

type: Journal Article

metadata version: 2020-04-25

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Gaurav Gupta, Himanshu Aggarwal, Rinkle Rani:
Segmentation of retail customers based on cluster analysis in building successful CRM. Int. J. Bus. Inf. Syst. 23(2): 212-228 (2016)

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