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Anyone Can Become a Troll: Causes of Trolling Behavior in Online Discussions

Published: 25 February 2017 Publication History

Abstract

In online communities, antisocial behavior such as trolling disrupts constructive discussion. While prior work suggests that trolling behavior is confined to a vocal and antisocial minority, we demonstrate that ordinary people can engage in such behavior as well. We propose two primary trigger mechanisms: the individual's mood, and the surrounding context of a discussion (e.g., exposure to prior trolling behavior). Through an experiment simulating an online discussion, we find that both negative mood and seeing troll posts by others significantly increases the probability of a user trolling, and together double this probability. To support and extend these results, we study how these same mechanisms play out in the wild via a data-driven, longitudinal analysis of a large online news discussion community. This analysis exposes temporal mood effects, and explores long range patterns of repeated exposure to trolling. A predictive model of trolling behavior reveals that mood and discussion context together can explain trolling behavior better than an individual's history of trolling. These results combine to suggest that ordinary people can, under the right circumstances, behave like trolls.

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      cover image ACM Conferences
      CSCW '17: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
      February 2017
      2556 pages
      ISBN:9781450343350
      DOI:10.1145/2998181
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      Published: 25 February 2017

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      1. antisocial behavior
      2. online communities
      3. trolling

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