Cultural Motifs on #bigdata - A Semi-Automated Topic Modeling from a Socio-Cultural Constructionist Perspective

In this study, we show a possible operationalization of the sociocultural framing concept by van Gorp (2010). Communication Research and Computational Humanities are exploring how the keyword #bigdata can be investigated via combined approaches of both framing analysis and topic modeling. A first study shows, how both methodological approaches complement each other profitably regarding the analysis of cultural motifs, which in turn allows to quantitatively capture such abstract and complex concepts in large data sets.