$53.55
This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas ...
Jan 30, 2015 · This collection of 18 essays grappling with the audience commodity theses and its application to digital communication is a worthy offering to the dialogue on ...
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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas ...
Smythe argues that audiences should be understood as working for advertisers to create demand for commodities by watching commercials. He claims their capacity ...
This collection of 18 essays grappling with the audience commodity theses and its appli- cation to digital communication is a worthy offering to the dialogue ...
The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media
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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. ... Google Books
Originally published: 2013
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Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and ...
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This edited collection comprises foundational texts and new contributions that revisit the theory of the audience commodity as first articulated by Dallas.
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This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas ...
$53.55
The Audience Commodity in a Digital Age 1st Edition. Revisiting a Critical Theory of Commercial Media ; Author(s). McGuigan, Lee/Manzerolle, Vincent ; Publisher.
$55.55
Feb 28, 2014 · This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first.