Consumer Loyalty: An Empirical Study of an Online Dining Community" (2009). ... Our results based on a large restaurant review online social network.
Apr 2, 2015 · An empirical study based on more than 5076 consumers in a large online dining community confirms that the preference of one's egocentric network ...
This study argues that consumer loyalty in service industry in general and restaurant industry in particular, is a socially constructed behavior and ...
We propose that a consumer's re-patronage of a service firm is affected by the evaluations and preferences of the consumer's online egocentric social network.
An empirical study based on more than 5076 consumers in a large online dining community confirms that the preference of one's egocentric network such as their ...
Oct 20, 2023 · The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks.
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(PDF) The impact of social media on consumer-brand loyalty
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Jun 28, 2024 · This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers' ...
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Purpose of this study is to examine the trends in retail consumers' consumption dynamics and patterns of purchase behavior within this new-technology-mediated ...
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Jul 21, 2024 · This study examines the influence of social sharing value (SSV) on customer attitudes and behavioral intentions within the context of restaurant livestreams.
Jan 16, 2022 · The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase).
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