The Strategy of Josefinas: Building a Well-Known Brand Through Social ...
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Mar 30, 2019 · Our case study revealed Josefinas' main strategy relies on using social media as a communication channel and as a way of promoting the brand and ...
By analyzing pioneering brands in the luxury sector, this study explores the impacts of social media marketing efforts on brand equity and its consequences.
The role of social media as a driving force to promote online businesses and build a well-known brand is emphasized, to build and manage customers' ...
Our article emphasizes the role of social media as a driving force to promote online businesses and build a well-known brand. However, to build and manage ...
The Strategy of Josefinas: Building a Well-Known Brand Through Social Media ... Evaluating the popularity of social media communications in business versus ...
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Our article emphasizes the role of social media as a driving force to promote online businesses and build a well-known brand. However, to build and manage ...
The strategy of josefinas: Building a well-known brand through social media. Advances in Intelligent Systems and Computing (Vol. 932, pp. 381-391). http ...
Josefinas is a luxury brand that offers exclusive women's fashion accessories. To Josefinas, social networks are able to build awareness, spread advertising, ...
This study proposes a tool for collecting and analyzing data on social media brand visibility information. This tool is tested by looking at the visibility of ...
photos in their social networks wearing Josefinas's models, they are not brand's ambassadors, they just love and identify with the brand. However, popular�...