"Don't Take It Personally: An Empirical Investigation of Consumer ..."

Dimitrios Tsekouras, Ting Li, Thomas Walter Frick (2024)

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type: Journal Article

metadata version: 2024-06-06

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Dimitrios Tsekouras, Ting Li, Thomas Walter Frick:
Don't Take It Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting. J. Assoc. Inf. Syst. 25(3): 4 (2024)

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