같은 유저수, 다른 수익? 모바일 앱의 수익을 높이는 방법
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1) The document discusses Google AdMob's tools and services for monetizing mobile apps, including smarter ad targeting and mediation, analytics for optimization, and easy integration of ad formats. 2) It provides statistics on the growth of the mobile app market and in-app advertising, noting that advertising now accounts for 50% of app revenue in many markets. 3) The conclusion reaffirms AdMob's commitment to helping developers grow their business through tools for scaling ad revenue, smart monetization strategies, and easy ad integration.
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같은 유저수, 다른 수익? 모바일 앱의 수익을 높이는 방법
- 1. 스마트하게 돈벌기 with AdMob and Google Analytics 최시영
- 3. Helping you grow faster 1. Smarter monetization 2. Tools to scale 3. Easy ad integration
- 4. Customers growing with AdMob
- 7. What’s driving in-app ads?
- 8. Committed to cross platform 650K apps Equal growth on Android and iOS 200bn ad requests/month
- 9. Mobile in-app ads set to grow 3.2x between 2014-18 In many key markets, advertising is now 50% of total app revenue above Source: App Annie/IDC, April 2015
- 10. 90% of apps downloaded today are free 2012 64b Source: Gartner 2013 102.1b 2014 138.8b 2015 179.6b 2016 224.8b 2017 268.7b Free Paid Estimated mobile app downloads worldwide (billions)
- 11. of mobile gamers spend in apps only Source: Swrve, Jan 2014 .5%1
- 12. Average in-game spending by country Source: Google & Parks Associates US $10 UK $11.50 Korea $23 China $7.75 Japan $24 Smartphone ($) last 30 days
- 13. Better user experiences Native Ads Lightbox Ads TrueView Video Ads
- 14. $62bnby 2017 Source: VisionMobile, Dec 2014
- 15. How can you monetize better?
- 16. 1Mnew apps Source: appFigures, Jan 2015
- 17. 1,128k W. Europe & Israel 330k MEA 500k E. Europe Russia 975k East Asia 750k South Asia 70k Oceania 230k South America North America 1,513k Source: VisionMobile, Dec 2014 5.5M developers
- 19. 1. Realize the full value of each user users who are likely to spend on IAP users who share on social media users who click on ads Ad
- 20. of developers are using any kind of analytics solution Source: VisionMobile, 2014 21% only 2. Use mobile app analytics
- 21. Don't be a data dragon!
- 22. Engagement by in-app ad formats 3.Maximize ad yield Source: Google Internal, May 2015 TrueView Interstitials Banner
- 23. Not using interstitials Using interstitials 20% increase AdMob developers who use interstitials earn 20% more revenue than those who don't Source: Google Internal, May 2015
- 24. Networks perform differently $2.75 $2.25 $1.75 $1.25 $0.75 $0.25 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $3.25
- 25. How you can grow with AdMob
- 26. Building the best app monetization platform Tools to Scale Smart Monetization Easy Ad Integration
- 28. 데이터 수집 & 분석 도구 데이터 확보를 위한 초기 트래픽 A/B 테스팅이 가능한 분석 담당 및 시스템 마케팅팀과 개발팀의 협업
- 29. AdMob: an audience-aware platform Video AdAdMob Ad IAP Transaction Directly Sold Ad
- 30. In-app purchase house ads Buyer Buyer Buyer IAP ads Regular ads Regular ads non- paying non- paying non- paying non- paying non- paying non- paying
- 33. Yes Users Product Action Try #1 Try #2 IAP offer wall 145K impressions Targeting Monetization Result $107 Conversion $0.74 per 1000 impressions Likely spender ? IAP offer wall 6K impressions Interstitial network ad 139K impressions None (Arbitrary sampling) No 6 days worth* 4 days worth* $140 Conversion $23.88 per 1000 impressions $587 Conversion $4.22 per 1000 impression Upside * Korean developer trial ** AdMob Interstitial inventory Korea
- 34. Mobile app analytics in AdMob
- 35. Custom audience targeting Casual Users Highly-Engaged Users
- 37. Interstitial Video Banner Reward Based Mediation Coming soon Monetize smarter with AdMob mediation
- 38. AdMob now mediates 40 ad networks 25 40in 2014 in 2015
- 40. Ad Network 3 $$ Ad Network 1 Ad Network 2 Ad Network 4 Ad Network 5 Ad Network 6 $ $ $ $ $ Ad Network 3 $$ Winning Ad Ad network optimization
- 41. Tools to Scale
- 42. Millions of advertisers through AdWords Access to DoubleClick Ad Exchange All run in a real-time auction Scale with global ad demand 1400 certified ad networks and 400 DSPs
- 43. Trivia Crack has over 150m users globally
- 44. AdMob Reservations Deliver based on clicks/imp goals Pace the campaign Empower sales teams
- 45. Design AdMob-ready HTML5 ads Google Web Designer
- 47. Ad formats: Native ads
- 48. Introducing the native ads express beta
- 49. 7/1/2014 10/1/2014 1/1/2015 4/1/2015 Growth of AdMob Interstitial Impressions Share of interstitial impressions in the AdMob network
- 50. Integrating AdMob into your app
- 52. Conclusion
- 53. Committed to helping you grow and be successful Tools to Scale Smart Monetization Easy Ad Integration google.com/admob
- 54. 제품 업데이트에 대해 더 알아보시려면...