"How gamification marketing activities motivate desirable consumer ..."

Chia-Lin Hsu, Mu-Chen Chen (2018)

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DOI: 10.1016/J.CHB.2018.06.037

access: closed

type: Journal Article

metadata version: 2020-02-18

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Chia-Lin Hsu, Mu-Chen Chen:
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love. Comput. Hum. Behav. 88: 121-133 (2018)

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