skip to main content
article

Providing awareness, explanation and control of personalized filtering in a social networking site

Published: 01 February 2016 Publication History

Abstract

Social networking sites (SNSs) have applied personalized filtering to deal with overwhelmingly irrelevant social data. However, due to the focus of accuracy, the personalized filtering often leads to "the filter bubble" problem where the users can only receive information that matches their pre-stated preferences but fail to be exposed to new topics. Moreover, these SNSs are black boxes, providing no transparency for the user about how the filtering mechanism decides what is to be shown in the activity stream. As a result, the user's usage experience and trust in the system can decline. This paper presents an interactive method to visualize the personalized filtering in SNSs. The proposed visualization helps to create awareness, explanation, and control of personalized filtering to alleviate the "filter bubble" problem and increase the users' trust in the system. Three user evaluations are presented. The results show that users have a good understanding about the filter bubble visualization, and the visualization can increase users' awareness of the filter bubble, understandability of the filtering mechanism and to a feeling of control over the data stream they are seeing. The intuitiveness of the design is overall good, but a context sensitive help is also preferred. Moreover, the visualization can provide users with better usage experience and increase users' trust in the system.

References

[1]
Bostandjiev, S., O'Donovan, J., & H�llerer, T. (2012). Tasteweights: A visual interactive hybrid recommender system. In Proceedings of the sixth ACM conference on Recommender systems, (pp. 35-42): ACM.
[2]
Boyatzis, R.E. (1998). Transforming Qualitative Information: Thematic Analysis and Code Development: Sage.
[3]
Cleger-Tamayo, S., Fern�ndez-Luna, J. M., Huete, J.F., & Tintarev, N. (2013). Being Confident About the Quality of the Predictions in Recommender Systems. In Advances in Information Retrieval (pp. 411-422). Springer.
[4]
Dooms, S. (2013). Dynamic generation of personalized hybrid recommender systems. In Proceedings of the 7th ACM conference on Recommender systems, (pp. 443-446): ACM.
[5]
Garrett, J.J. (2010). Elements of user experience, the: User-centered design for the web and beyond: Pearson Education.
[6]
Gauch, S., Speretta, M., Chandramouli, A., & Micarelli, A. (2007). User profiles for personalized information access. In The Adaptive Web (pp. 54-89): Springer.
[7]
Ge, M., Delgado-Battenfeld, C., & Jannach, D. (2010). Beyond Accuracy: Evaluating Recommender Systems by Coverage and Serendipity. In Proceedings of the fourth ACM conference on Recommender systems, (pp. 257-260): ACM.
[8]
Herlocker, J.L., Konstan, J.A., & Riedl, J. (2000). Explaining collaborative filtering recommendations. In Proceedings of the 2000 ACM conference on Computer supported cooperative work, (pp. 241- 250): ACM.
[9]
Indratmo, Vassileva, J., & Gutwin, C. (2008). Exploring Blog Archives with Interactive Visualization. In Proceedings of the working conference on Advanced visual interfaces, (pp. 39-46): ACM.
[10]
ISO, I., & IEC, T. (2003). 9126-2: Software Engineering-Product Quality-Part 2: External Metrics. International Organization for Standardization, Geneva, Switzerland.
[11]
Johnson, H., & Johnson, P. (1993). Explanation facilities and interactive systems. In Proceedings of the 1st international conference on Intelligent user interfaces, (pp. 159-166): ACM.
[12]
Kay, J., & Kummerfeld, B. (2013). Creating personalized systems that people Can scrutinize and control: drivers, principles and experience. ACM Transactions Interaction. Intelligence. Systems, 2(4), 1-42.
[13]
Keim, D.A., Schneidewind, J., & Sips, M. (2004). Circleview: A new approach for visualizing time-related multidimensional data sets. In Proceedings of the working conference on Advanced visual interfaces, (pp. 179-182): ACM.
[14]
Lim, B.Y., Dey, A.K., & Avrahami, D. (2009). Why and why not explanations improve the intelligibility of context-aware intelligent systems. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (pp. 2119-2128): ACM.
[15]
Loepp, B., Hussein, T., & Ziegler, J. (2014). Choice-Based Preference Elicitation for Collaborative Filtering Recommender Systems. In Proceedings of the 32nd annual ACM conference on Human factors in computing systems, (pp. 3085-3094): ACM.
[16]
Matt, C., Benlian, A., Hess, T., & Wei�, C. (2014). Escaping from the Filter Bubble? The Effects of Novelty and Serendipity on Users' Evaluations of Online Recommendations. Paper presented at the 2014 International Conference on Information Systems Auckland.
[17]
McNee, S.M., Albert, I., Cosley, D., Gopalkrishnan, P., Lam, S. K., Rashid, A. M., et al. (2002) On the Recommending of Citations for Research Papers. In Proceedings of the 2002 ACM conference on Computer supported cooperative work, (pp. 116-125): ACM.
[18]
McNee, S.M., Lam, S.K., Konstan, J.A., & Riedl, J. (2003). Interfaces for Eliciting New User Preferences in Recommender Systems. In User Modeling 2003 (pp. 178-187): Springer.
[19]
McNee, S. M., Riedl, J., & Konstan, J. A. (2006). Being accurate is not enough: How accuracy metrics have hurt recommender systems. In CHI'06 extended abstracts on Human factors in computing systems, (pp. 1097-1101): ACM.
[20]
Murakami, T., Mori, K., & Orihara, R. (2008). Metrics for evaluating the serendipity of recommendation lists. In New Frontiers in Artificial Intelligence (pp. 40-46): Springer.
[21]
Nagulendra, S., & Vassileva, J. (2013). Minimizing social data overload through interest-based stream filtering in a P2p social network. In Social Computing (SocialCom), 2013 International Conference on, (pp. 878-881): IEEE.
[22]
Paolacci, G., Chandler, J., & Ipeirotis, P. G. (2010). Running experiments on amazon mechanical turk. Judgment and Decision Making, 5(5), 411-419.
[23]
Pariser, E. (2011). The filter bubble: What the internet is hiding from You. UK: Penguin.
[24]
Resnick, P., Garrett, R.K., Kriplean, T., Munson, S.A., & Stroud, N.J. (2013). Bursting your (Filter) bubble: Strategies for promoting diverse exposure. In Proceedings of the 2013 conference on Computer supported cooperative work companion, (pp. 95-100): ACM.
[25]
Sarwar, B., Karypis, G., Konstan, J., & Riedl, J. (2001). Item-based collaborative filtering recommendation algorithms. In Proceedings of the 10th international conference on World Wide Web, (pp. 285-295): ACM.
[26]
Scheel, C., Castellanos, A., Lee, T., & De Luca, E.W. (2014). The reason why: A survey of explanations for recommender systems. In Adaptive Multimedia Retrieval: Semantics, Context, and Adaptation (pp. 67-84): Springer.
[27]
Shi, S., Largillier, T., & Vassileva, J. (2012). Keeping up with Friends' Updates on Facebook. In Collaboration and Technology (pp. 121- 128): Springer.
[28]
Shneiderman, B. (2001). Supporting creativity with advanced information-abundant user interfaces. In Frontiers of Human-Centered Computing, Online Communities and Virtual Environments (pp. 469-480): Springer.
[29]
Sinha, R., & Swearingen, K. (2002). The Role of Transparency in Recommender Systems. In CHI'02 extended abstracts on Human factors in computing systems, (pp. 830-831): ACM.
[30]
Tandukar, U., & Vassileva, J. (2012). Ensuring relevant and serendipitous information flow in decentralized online social network. In Artificial Intelligence: Methodology, Systems, and Applications (pp. 79-88): Springer.
[31]
Tandukar, U., & Vassileva, J. (2012). Selective propagation of social data in decentralized online social network. In Advances in User Modeling (pp. 213-224): Springer.
[32]
Tintarev, N., & Masthoff, J. (2007). Effective Explanations of Recommendations: User-Centered Design. In Proceedings of the 2007 ACM conference on Recommender systems, (pp. 153-156): ACM.
[33]
Tintarev, N., & Masthoff, J.A (2007). Survey of Explanations in Recommender Systems. In Data Engineering Workshop, 2007 I.E. 23rd International Conference on, (pp. 801-810): IEEE.
[34]
Tintarev, N., & Masthoff, J. (2012). Evaluating the effectiveness of explanations for recommender systems. User Modeling and User-Adapted Interaction, 22(4-5), 399-439.
[35]
Tullio, J., Dey, A.K., Chalecki, J., & Fogarty, J. (2007). How It Works: A Field Study of Non-Technical Users Interacting with an Intelligent System. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (pp. 31-40): ACM.
[36]
Webster, A., & Vassileva, J. (2007). The Keepup Recommender System. In Proceedings of the 2007 ACM conference on Recommender systems, (pp. 173-176): ACM
[37]
Xiao, B., & Benbasat, I. (2007). E-commerce product recommendation agents: use, characteristics, and impact. MIS Quarterly, 31(1), 137-209.
[38]
Zhang, Y.C., S�aghdha, D.�., Quercia, D., & Jambor, T. (2012). Auralist: Introducing serendipity into music recommendation. In Proceedings of the fifth ACM international conference on Web search and data mining, (pp. 13-22): ACM.
[39]
Ziegler, C.-N., McNee, S.M., Konstan, J.A., & Lausen, G. (2005). Improving recommendation lists through topic diversification. In Proceedings of the 14th international conference on World Wide Web, (pp. 22-32): ACM.

Cited By

View all
  • (2024)Trust-Building in Peer-to-Peer Carsharing: Design Case Study for Algorithm-Based Reputation SystemsComputer Supported Cooperative Work10.1007/s10606-022-09461-433:2(137-171)Online publication date: 1-Jun-2024
  • (2023)Validation of the EDUSS Framework for Self-Actualization Based on Transparent User Models: A Qualitative StudyAdjunct Proceedings of the 31st ACM Conference on User Modeling, Adaptation and Personalization10.1145/3563359.3597379(229-238)Online publication date: 26-Jun-2023
  • (2023)Privacy explanations – A means to end-user trustJournal of Systems and Software10.1016/j.jss.2022.111545195:COnline publication date: 8-Feb-2023
  • Show More Cited By
  1. Providing awareness, explanation and control of personalized filtering in a social networking site

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image Information Systems Frontiers
    Information Systems Frontiers  Volume 18, Issue 1
    February 2016
    229 pages

    Publisher

    Kluwer Academic Publishers

    United States

    Publication History

    Published: 01 February 2016

    Author Tags

    1. Online communities
    2. Personalized Filtering
    3. SNS
    4. Social network
    5. Visualization

    Qualifiers

    • Article

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)0
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 17 Oct 2024

    Other Metrics

    Citations

    Cited By

    View all
    • (2024)Trust-Building in Peer-to-Peer Carsharing: Design Case Study for Algorithm-Based Reputation SystemsComputer Supported Cooperative Work10.1007/s10606-022-09461-433:2(137-171)Online publication date: 1-Jun-2024
    • (2023)Validation of the EDUSS Framework for Self-Actualization Based on Transparent User Models: A Qualitative StudyAdjunct Proceedings of the 31st ACM Conference on User Modeling, Adaptation and Personalization10.1145/3563359.3597379(229-238)Online publication date: 26-Jun-2023
    • (2023)Privacy explanations – A means to end-user trustJournal of Systems and Software10.1016/j.jss.2022.111545195:COnline publication date: 8-Feb-2023
    • (2023)Influencer is the New Recommender: insights for Theorising Social Recommender SystemsInformation Systems Frontiers10.1007/s10796-022-10262-925:1(183-197)Online publication date: 1-Feb-2023
    • (2020)NewsViz: Depicting and Controlling Preference Profiles Using Interactive Treemaps in News Recommender SystemsProceedings of the 28th ACM Conference on User Modeling, Adaptation and Personalization10.1145/3340631.3394869(126-135)Online publication date: 7-Jul-2020
    • (2019)Bubble Trouble: Strategies Against Filter Bubbles in Online Social NetworksDigital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Healthcare Applications10.1007/978-3-030-22219-2_33(441-456)Online publication date: 26-Jul-2019
    • (2018)Explanations as Mechanisms for Supporting Algorithmic TransparencyProceedings of the 2018 CHI Conference on Human Factors in Computing Systems10.1145/3173574.3173677(1-13)Online publication date: 21-Apr-2018
    • (2017)Serendipity by Design? How to Turn from Diversity Exposure to Diversity Experience to Face Filter Bubbles in Social MediaInternet Science10.1007/978-3-319-70284-1_22(281-300)Online publication date: 22-Nov-2017

    View Options

    View options

    Get Access

    Login options

    Media

    Figures

    Other

    Tables

    Share

    Share

    Share this Publication link

    Share on social media