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"What does your Agent look like?": A Drawing Study to Understand Users' Perceived Persona of Conversational Agent

Published: 02 May 2019 Publication History

Abstract

Conversational agents (CAs) become more popular and useful at home. Creating the persona is an important part of designing the conversational user interface (CUI). Since the CUI is a voice-mediated interface, users naturally form an image of the CA's persona through the voice. Because that image affects users' interaction with CAs while using a CUI, we tried to understand users' perception via drawing method. We asked 31 users to draw an image of the CA that communicates with the user. Through a qualitative analysis of the collected drawings and interviews, we could see the various types of CA personas perceived by users and found design factors that influenced users' perception. Our findings help us understand persona perception, and that will provide designers with design implications for creating an appropriate persona.

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  1. "What does your Agent look like?": A Drawing Study to Understand Users' Perceived Persona of Conversational Agent

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    cover image ACM Conferences
    CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
    May 2019
    3673 pages
    ISBN:9781450359719
    DOI:10.1145/3290607
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Published: 02 May 2019

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    Author Tags

    1. conversational agent
    2. conversational user interfaces
    3. drawing study
    4. persona design

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    • (2024)CloChat: Understanding How People Customize, Interact, and Experience Personas in Large Language ModelsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642472(1-24)Online publication date: 11-May-2024
    • (2023)Ignorance is Bliss? The Effect of Explanations on Perceptions of Voice AssistantsProceedings of the ACM on Human-Computer Interaction10.1145/35794977:CSCW1(1-24)Online publication date: 16-Apr-2023
    • (2023)Toward a Multilingual Conversational Agent: Challenges and Expectations of Code-mixing Multilingual UsersProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581445(1-17)Online publication date: 19-Apr-2023
    • (2023)Voice assistants in private households: a conceptual framework for future research in an interdisciplinary fieldHumanities and Social Sciences Communications10.1057/s41599-023-01615-z10:1Online publication date: 19-Apr-2023
    • (2023)“Foggy sounds like nothing” — enriching the experience of voice assistants with sonic overlaysPersonal and Ubiquitous Computing10.1007/s00779-023-01722-327:5(1927-1947)Online publication date: 6-Jun-2023
    • (2022)ÇOCUKLARIN “YAPAY ZEKA” KAVRAMINA İLİŞKİN METAFORİK ALGILARININ İNCELENMESİInvestigation Of Metaphorical Perceptions Of Children On The Concept Of "Artificial Intelligence"Mehmet Akif Ersoy Üniversitesi Eğitim Fakültesi Dergisi10.21764/maeuefd.1074024(274-296)Online publication date: 28-Oct-2022
    • (2022)Examining Teenagers’ Perceptions of Conversational Agents in Learning SettingsProceedings of the 21st Annual ACM Interaction Design and Children Conference10.1145/3501712.3529740(374-381)Online publication date: 27-Jun-2022
    • (2022)NUX Characters - interaction with voice assistants in Virtual Reality2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct)10.1109/ISMAR-Adjunct57072.2022.00204(917-918)Online publication date: Oct-2022
    • (2022)Modeling and optimizing the voice assistant behavior in Virtual Reality2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct)10.1109/ISMAR-Adjunct57072.2022.00086(397-402)Online publication date: Oct-2022
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