short-paper

Measuring Subnational Digital Gender Inequality in India through Gender Gaps in Facebook Use

Authors:

Harsh Rajiv Gandhi,

Tejas Jivanbhai Rafaliya,

Mayank Rameshbhai Sitapara,

Ingmar WeberAuthors Info & Claims

COMPASS '18: Proceedings of the 1st ACM SIGCAS Conference on Computing and Sustainable Societies

Article No.: 43, Pages 1 - 5

https://doi.org/10.1145/3209811.3212698

Published: 20 June 2018 Publication History

Abstract

Improving digital literacy and reducing gender inequalities in internet access and use have been recognized as important development targets within the United Nations' Sustainable Development Goals (SDGs). Tracking progress on digital gender inequalities however is challenging due to limited gender-disaggregated data, especially in less developed country contexts and at the subnational level. We show how data obtained from social media advertising APIs can be used to generate a real-time measure of digital gender inequality. Using data from the Facebook (FB) Marketing API, we document gender gaps in FB use across Indian states and examine to what extent state-level development indicators help predict these gender gaps. Higher GDP per capita, literacy and internet penetration are associated with lower gender gaps in FB presence. These state-level development predictors however are only able to explain a small proportion (7.3%) of the overall variation in gender gaps on FB. Employment-related occupational or industry characteristics from within FB emerge as important variables associated with more gender-balanced FB use.

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Chandra RPatel JSrivastava SSingh AMukherjee S(2024)An analysis of predictors and wealth-based inequality in internet use among women in India: aiming for better digital health outcomesBMC Digital Health10.1186/s44247-024-00090-z2:1Online publication date: 10-Jul-2024
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Wang JLin P(2024)Spatial Spillover of the Global Internet Penetration Rate and the Digital Gender DivideSage Open10.1177/2158244024125544814:2Online publication date: 27-May-2024
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Measuring Subnational Digital Gender Inequality in India through Gender Gaps in Facebook Use

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cover image ACM Conferences

COMPASS '18: Proceedings of the 1st ACM SIGCAS Conference on Computing and Sustainable Societies

June 2018

472 pages

ISBN:9781450358163

DOI:10.1145/3209811

Conference Chair:
Ellen Zegura
Georgia Tech

Copyright � 2018 ACM.

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Published: 20 June 2018

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COMPASS '18

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COMPASS '18: ACM SIGCAS Conference on Computing and Sustainable Societies

June 20 - 22, 2018

CA, Menlo Park and San Jose, USA

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Cited By

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https://doi.org/10.1186/s44247-024-00090-z
Wang JLin P(2024)Spatial Spillover of the Global Internet Penetration Rate and the Digital Gender DivideSage Open10.1177/2158244024125544814:2Online publication date: 27-May-2024
https://doi.org/10.1177/21582440241255448
Berte MKalimeri KPaolotti DHorv�t �Hall WContractor NFr�hling LOgnayova KTaneja HWeber IGligori? KMejova Y(2023)Monitoring Gender Gaps via LinkedIn Advertising Estimates: the case study of ItalyProceedings of the 15th ACM Web Science Conference 202310.1145/3578503.3583629(229-238)Online publication date: 30-Apr-2023
https://dl.acm.org/doi/10.1145/3578503.3583629
Ebrahiem SEl-Kholei AYassein G(2023)Socially sustainable smart cities: mapping the research trends by co-word analysisOpen House International10.1108/OHI-10-2022-024749:2(315-339)Online publication date: 9-Jun-2023
https://doi.org/10.1108/OHI-10-2022-0247
Sharp M(2023)Revisiting the Measurement of Digital InclusionThe World Bank Research Observer10.1093/wbro/lkad00739:2(289-318)Online publication date: 18-Oct-2023
https://doi.org/10.1093/wbro/lkad007
Benkimoun S(2022)Mobility Privilege and COVID-19: Determinants of a Spatially Differentiated Experience in the Lockdown-ed Delhi RegionSouth Asia Multidisciplinary Academic Journal10.4000/samaj.8421Online publication date: 15-Dec-2022
https://doi.org/10.4000/samaj.8421
Piaggesi SGiurgola SKarsai MMejova YPanisson ATizzoni M(2022)Mapping urban socioeconomic inequalities in developing countries through Facebook advertising dataFrontiers in Big Data10.3389/fdata.2022.10063525Online publication date: 21-Nov-2022
https://doi.org/10.3389/fdata.2022.1006352
Mejova Y(2022)Digital EpidemiologyHandbook of Computational Social Science for Policy10.1007/978-3-031-16624-2_15(279-303)Online publication date: 14-Sep-2022
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Sabri NKashyap RWeber IConlan OHerder E(2021)Examining Global Mobile Diffusion and Mobile Gender Gaps through Facebook's Advertising DataProceedings of the 32nd ACM Conference on Hypertext and Social Media10.1145/3465336.3475120(287-290)Online publication date: 30-Aug-2021
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Kashyap RFatehkia MAl Tamime RWeber I(2020)Monitoring global digital gender inequality using the online populations of Facebook and GoogleDemographic Research10.4054/DemRes.2020.43.2743(779-816)Online publication date: 8-Sep-2020
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