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Computers can't give credit: how automatic attribution falls short in an online remixing community

Published: 07 May 2011 Publication History

Abstract

In this paper, we explore the role that attribution plays in shaping user reactions to content reuse, or remixing, in a large user-generated content community. We present two studies using data from the Scratch online community - a social media platform where hundreds of thousands of young people share and remix animations and video games. First, we present a quantitative analysis that examines the effects of a technological design intervention introducing automated attribution of remixes on users' reactions to being remixed. We compare this analysis to a parallel examination of "manual" credit-giving. Second, we present a qualitative analysis of twelve in-depth, semi-structured, interviews with Scratch participants on the subject of remixing and attribution. Results from both studies suggest that automatic attribution done by technological systems (i.e., the listing of names of contributors) plays a role that is distinct from, and less valuable than, credit which may superficially involve identical information but takes on new meaning when it is given by a human remixer. We discuss the implications of these findings for the designers of online communities and social media platforms.

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    cover image ACM Conferences
    CHI '11: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    May 2011
    3530 pages
    ISBN:9781450302289
    DOI:10.1145/1978942
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 07 May 2011

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    Author Tags

    1. attribution
    2. credit-giving
    3. online communities
    4. remixing
    5. user-generated content

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    CHI '11 Paper Acceptance Rate 410 of 1,532 submissions, 27%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    • (2024)The role of openness in creative innovation: Evidence from digital crowdfundingTechnological Forecasting and Social Change10.1016/j.techfore.2024.123581206(123581)Online publication date: Sep-2024
    • (2023)Forking a Sketch: How the OpenProcessing Community Uses Remixing to Collect, Annotate, Tune, and Extend Creative CodeProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3595969(326-342)Online publication date: 10-Jul-2023
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