Sponsored Question Answering
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On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach
The generalized second-priceauction mechanism is commonly used in research in the context of keyword advertising slot auctioning. The mechanism sets the clearing prices for advertising slots on a search engine's Web pages such that the advertiser will ...
Asymptotically optimal repeated auctions for sponsored search
ICEC '07: Proceedings of the ninth international conference on Electronic commerceWe investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumptions. The first explicitly models the repeated nature of keyword auctions. ...
The Impact of Discrete Bidding and Bidder Aggressiveness on Sellers' Strategies in Open English Auctions: Reserves and Covert Shilling
In practice, the rules in most open English auctions require participants to raise bids by a sizeable, discrete amount. Furthermore, some bidders are typically more aggressive in seeking to become the "current bidder" during competitive bidding. Most ...
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- General Chair:
- Harrie Oosterhuis,
- Program Chairs:
- Hannah Bast,
- Chenyan Xiong
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Association for Computing Machinery
New York, NY, United States
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