Lunchly
 Logo used since 2024 | |
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| Product type | Snack |
|---|---|
| Owner | Lunchly LLC |
| Produced by | MrBeast, Logan Paul, KSI |
| Introduced | September 16, 2024 |
| Related brands | Prime, Feastables |
| Registered as a trademark in | United States; May 16, 2024[1] |
| Ambassador(s) | KSI Logan Paul MrBeast |
| Website | lunchly |
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|---|---|---|
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Associated people Fundraisers   |
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Lunchly (stylized in uppercase letters) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson.[2] It is marketed as a healthier alternative to Kraft Heinz's Lunchables, and is positioned as a more expensive competitor.[3] The product line was announced on September 16, 2024.
Each box includes Prime and Feastables, preexisting popular products offered by the creators, along with three varieties including turkey with cheese and crackers, nachos with salsa and cheese, or pizza.[4]
History
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024,[4] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as an alternative to products such as Kraft Heinz's Lunchables, and features a comparison to them on its website.[4][5] The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.[6][7][8]
Lunchly was launched at a time when Donaldson faced a number of controversies.[9] A number of social media experts speaking to Business Insider stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.[10]
Products
Lunchly currently has three varieties of product which all serve as equivalents of and competitors to Lunchables products.
- "The Pizza": Based on the "Pizza with Pepperoni" style Lunchable, "The Pizza" is a build-it-yourself pizza with tomato sauce and cheese. This style has particularly sparked controversy due to mold supposedly growing on the cheese.[11]
- Fiesta Nachos: Nacho chips with "queso blanco" dipping cheese and salsa.
- Turkey Stack 'Ems: Based on the "Turkey and American Cheese Cracker Stackers" style from Lunchables, Turkey Stack 'Ems contains turkey, crackers and cheese.
Reception
Lunchly faced negative criticism from a number of internet personalities. YouTuber DanTDM expressed his disapproval of Lunchly, stating: "This is selling crap to kids who don't know better than to trust the people who are selling it to them."[12] Reviewing the product in mid-October, YouTuber Rosanna Pansino reported finding mold growing on the cheese in a packet of "The Pizza" style of Lunchly.[11][13] Doctor Mike, a physician who releases educational videos, said that although the product's sugar and saturated fat were slightly less than Lunchables, a child would have to eat 2.7 Lunchly Turkey Stack 'Ems to achieve their recommended lunchtime calorie intake, and in doing so would consume close to their recommended daily intake of sodium.[14]
See also
References
- ^ "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
- ^ Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
- ^ Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
- ^ a b c Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
- ^ Gill, Emma (September 23, 2024). "Logan Paul, KSI and MrBeast team up with Lunchables rival". Manchester Evening News. Retrieved October 21, 2024.
- ^ "United States Patent and Trademark Office". United States Patent and Trademark Office. Archived from the original on October 15, 2024.
- ^ "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
- ^ "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
- ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy era continues, with lunch packs and a lawsuit". Polygon. Retrieved October 21, 2024.
- ^ Dodgson, Lindsay (September 21, 2024). "MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky". Business Insider. Retrieved October 21, 2024.
- ^ a b Taylor, Josh (October 20, 2024). "Rosanna Pansino claims she found "disgusting" mold in Lunchly meal". Dexerto. Retrieved October 21, 2024.
- ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
- ^ Art, Pop Culture & (October 20, 2024). "Rosanna Pansino calls Lunchly disgusting after finding mold in cheese product". The Express Tribune. Retrieved October 21, 2024.
- ^ Gilbert, Nyla (October 2, 2024). "Lunchables rival, Lunchly, causes media backlash". The Post. Retrieved October 21, 2024.
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