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Media sosial

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Mato ha'uga ba gotalua oya media sosial

Media sosial ma asese la'adogo'ö Medsos no sambua wakake teknologi si tola te'oguna'ö ba wariawösa yaŵa ba Internet. Tola la'oguna'ö ia ba wamazaewe turia (informasi), börö wangera-ngera, omasi'öta awö gofu hadia lala wanguma'ö bö'ö ba wa'awösa yaŵa ba Internet. Andrö wa latötöi göi ia teknologi interaktif.[1][2] Börö me oya ngawalö wakake nifotöi media sosial andrö, alua göi wa fabö'ö zöndra niha moroi ba definisi da'a yaŵa.[3][4] Heŵa'ae simanö so sa'atö ni'ilada (li Indonesia fitur) oi so khönia:[2]

  1. Media sosial no ngawalö aplikasi nifazökhi molo'ö teknologi Web 2.0 interaktif.[2][5] Duma-dumania so aplikasi Facebook, so Instagram, so YouTube, so WhatsApp, btn.
  2. Tuhonia ya'ia ngawalö nösi nifazökhi zangoguna ya'ia simane teks, komentar, foto ma video awö data si so börö wariawösa ba gu'ö andrö.[2][5]
  3. Lafazökhi ya'ira sangoguna "profil si faudu" ba zi sambua media sosial ni'oguna'öra he bolokha gu'ö (li Inggris website) yaŵa ba Internet ba he göi aplikasi nifasa ba hape, si no ifa'anö organisasi sangokhögö media sosial andrö.[2][6]
  4. Itolo media sosial wangebua'ö u'ö fariawösa (li Inggris online social networks) na ifakhai sambua "profil" zangoguna khö zangoguna bö'ö ma angowuloa tanöbö'ö.[2][6]

Eluaha wehede

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Media eluahania fakake ma gama-gama ni'oguna'ö niha tobali lala ba wamalua hadia ia. So media si tola tababaya tanga (to'ölö lafotöi ia "media tradisional" ma konvensional) ba so göi zi tebai tababaya tanga (tola lafotöi ia "media digital"). Duma-duma media si tola tababaya tanga ya'ia majalah, koran, selebaran, brosur, baliho, sura nisura tanga nifa'ema khö niha bö'ö, ba fefu ngawalö nisura bö'ö. Baero da'ö so kaset awö VCD, ni'oguna'ö ba wamarongogö sinunö. Bahiza so abölö oya media si tebai tawawaya tanga. Duma-dumania ngawalö zinura ni'irö'ö tobali berkas PDF nibokai ba komputer ba ba hape. Fao göi ba da'ö ngawalö foto si so ba komputer, hape ma zui yaŵa ba gu'ö, ngawalö video, ngawalö email, ngawalö duria nifa'ohe'ö faoma WhatsApp, Facebook, btn. Fefu da'a lafotöi media, me hulö ha ndrela ia ba wangirö'ö ba ba wamazaewe gofu hadia ia zomasi ira lafazaewe niha.

Fehede sosial eluahania fariawösa niha sato. Bahiza bakha ba döi "media sosial", sosial ba da'e eluahania wa he sangoguna ba he göi halöŵö nifaluania ba media andrö samösa, no tobali tuho halöŵö media andrö. Börö da'ö tola taŵa'ö wa yaŵa ba media sosial no tobali niha sondrou'ö ngawalö gu'ö wariawösa, he u'ö wariawösa ero zi samö-samösa niha ba he göi u'ö wariawösa niha sato.[7]

Guna Media Sosial

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Sito'ölönia larugi ngawalö media sosial niha faoma aplikasi gu'ö si so ba komputer ma zui faoma aplikasi media sosial si so bakha ba wakake simane telefon gokhö sonekhe (li Inggris: smartphone) ma zui kara wanura digital (li Inggris: tablet). Me la'oguna'ö oi wakake andre niha, lafobörö nahia fondrege interaktif, heza tola lafazaewe, lafalulu-fohalöŵö, lafatunö, labulö'ö hadia ia zi no lafazökhi ba la'owuloi ira sangoguna bö'ö.[8][6][1] Onönötania, la'oguna'ö media sosial ba wangirö'ö wanörö-tödö, ba wamahaö ya'ira ba ngawalö hadia ia, ba wangombakha'ö ya'ira ba niha, ba ba wariawösa, awö ba wondrou'ö söndra i'otarai ba wamazökhi nifotöi blog, podcast, video ba game.[9] Amakhaita ba gotalua niha ba teknologi si lö mamalö tebulö andre no tobali fokus mbolo wangosili teknologi nifalua samö-samösa niha.[10] Mato ha'uga mbolokha gu'ö media sosial fondrege populer, si so töra 100 juta zangoguna si no mamasura'ö töira, fao ba da'ö Twitter, Facebook (ba Facebook Messenger), WeChat, ShareChat, Instagram, QZone, Sina Weibo, VK, Tumblr, Baidu Tieba, ba LinkedIn. Ba gofu interpretasi, nahia bö'ö andre göi latötöi media sosial: YouTube, Tencent QQ, Quora, Telegram, WhatsApp, Signal, Line, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams, btn. Baero da'ö so nifotöi wiki, ya'ia da'ö bolokha gu'ö nahia wamazökhi sura nifalului niha sato (falulu fohalöwö).

Oi fabö'ö media sosial moroi ba media tradisional simane majalah, koran, TV ba radio töra-töra na lahörögö kualitas,[11] fa'amuzaewenia, fa'oya kali so nösi sibohou, fangoguna'ö ya'ia, awö wa faudu ba dödö niha nösinia, ba falö alio taya manö ia.[12] Baero da'ö so media sosial bakha ba nifotöi sistem transmisi dialogis eluahania oya gumbunia ba oya göi zangouna'ö ya'ia. Na media tradisional so ia ba nifotöi model transmisi monologis eluahania ha sambua gumbunia sadölö ba oya zangoguna'ö ya'ia. Duma-dumania, lafa'ohe'ö sagörö koran ba ato zangoroi'ö ya'ia (li Inggris subscriber), ifazaewe sambua program sambua stasiun radio ba zi sambua kota.[13]

I'otarai me fondrege muzawili gu'ö digital (li Inggris internet), tola te'oguna'ö media digital ba wamazaewe hada ma zui ba wangila hadia hada sambua media. No tobali proses sibohou khö ndra ere wangosili ba wamareso hewisa lala wehede ba mbolo digital.

Lua-lua positif ba negatif

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No la'ila ya'ira sohörögö media sosial wa so oya lua-lua positif ba negatif wangoguna'ö media sosial. Tola itolo niha ba wondrou'ö fariawösa ba komunitas he ba zi faola omo ba he yaŵa ba gu'ö (li Inggris online) ba tola göi tobali ia fakake ba wamazaewe ngawalö waniaga ma fakake komunikasi efektif khö perusahaan, pengusaha, organisasi si lö mangalui hare (li Inggris non-profit organisation), partai politik ba famatörö. No göi la'ila ya'ira sohörögö wa itugu oya gerakan sosial sangoguna'ö media sosial tolbai fakake komunikasi ba organisasi ba ginötö alua wasöndrata politik niha sato (li Indonesia kerusuhan politik).

Tola göi la'oguna'ö niha media sosial ba wamazaewe turia satulö ba si lö atulö.


  1. 1,0 1,1 Kietzmann, Jan H.; Hermkens, Kristopher (2011). "Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons (Submitted manuscript). 54 (3): 241–251. doi:10.1016/j.bushor.2011.01.005. 
  2. 2,0 2,1 2,2 2,3 2,4 2,5 Obar, Jonathan A.; Wildman, Steve (2015). "Social media definition and the governance challenge: An introduction to the special issue". Telecommunications Policy. 39 (9): 745–750. doi:10.2139/ssrn.2647377alt=Dapat diakses gratis. SSRN 2647377alt=Dapat diakses gratis. 
  3. Tuten, Tracy L.; Solomon, Michael R. (2018). Social media.marketing. Los Angeles: Sage. hlm. 4. ISBN 978-1-5264-2387-0. 
  4. Aichner, T.; Grünfelder, M.; Maurer, O.; Jegeni, D. (2021). "Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019". Cyberpsychology, Behavior, and Social Networking. 24 (4): 215–222. doi:10.1089/cyber.2020.0134alt=Dapat diakses gratis. PMC 8064945alt=Dapat diakses gratis Periksa nilai |pmc= (fanolo). PMID 33847527 Periksa nilai |pmid= (fanolo). 
  5. 5,0 5,1 Kaplan, Andreas M.; Haenlein, Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons. Bloomington, Indiana: Kelley School of Business. 53 (1): 61, 64–65, 67. doi:10.1016/j.bushor.2009.09.003. Mufaigi me 2019-04-28. Social Media is a very active and fast-moving domain. What may be up-to-date today could have disappeared from the virtual landscape tomorrow. It is therefore crucial for firms to have a set of guidelines that can be applied to any form of Social Media [...]. 
  6. 6,0 6,1 6,2 Boyd, Danah M.; Ellison, Nicole B. (2007). "Social Network Sites: Definition, History, and Scholarship". Journal of Computer-Mediated Communication. 13 (1): 210–30. doi:10.1111/j.1083-6101.2007.00393.xalt=Dapat diakses gratis. 
  7. Dijck, Jose van (2013-01-02). The Culture of Connectivity: A Critical History of Social Media (ba li Inggris). Oxford University Press. ISBN 978-0-19-997079-7. 
  8. Schivinski, Bruno; Brzozowska-Woś, Magdalena; Stansbury, Ellena; Satel, Jason; Montag, Christian; Pontes, Halley M. (2020). "Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use". Frontiers in Psychology. 11: 3576. doi:10.3389/fpsyg.2020.617140alt=Dapat diakses gratis. ISSN 1664-1078. PMC 7772182alt=Dapat diakses gratis. PMID 33391137 Periksa nilai |pmid= (fanolo). 
  9. Schurgin O'Keeffe, Gwenn; Clarke-Pearson, Kathleen (2011). "The impact of social media on children, adolescents, and families". Pediatrics. 127 (4): 800–804. doi:10.1542/peds.2011-0054. PMID 21444588. 
  10. Dennis, Amy (July 5, 2017). "5 Social Media Outlets Ruling the World". Nice Branding Agency. Mufaigi me October 10, 2021. 
  11. Agichtein, Eugene; Castillo, Carlos; Donato, Debora; Gionis, Aristides; Mishne, Gilad (2008). "Finding high-quality content in social media" (PDF). WISDOM – Proceedings of the 2008 International Conference on Web Search and Data Mining: 183–193. Arsip moroi versi asli (PDF) irugi 2023-05-23. Mufaigi me 2023-07-31. 
  12. Tao, Xiaohui; Huang, Wei; Mu, Xiangming; Xie, Haoran (18 November 2016). "Special issue on knowledge management of web social media". Web Intelligence. 14 (4): 273–274. doi:10.3233/WEB-160343 – via Lingnan scholars. 
  13. Pavlik, John; MacIntoch, Shawn (2015). Converging Media 4th Edition. New York, NY: Oxford University Press. hlm. 189. ISBN 978-0-19-934230-3. 
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